AdX (Google Ad Exchange) and AdSense are both advertising platforms developed by Google, but they serve different purposes and have different strengths.
Here are some reasons why AdX is considered by many to be better than AdSense:
- Higher payouts: AdX is a premium ad network that serves high-quality ads to premium publishers. As a result, AdX pays publishers higher rates than AdSense. In fact, AdX publishers typically earn 3-5x more revenue than AdSense publishers.
- Access to premium advertisers: AdX provides access to premium advertisers and premium inventory that is not available through AdSense. This means that publishers who use AdX can display higher quality ads to their users, which can result in better user engagement and higher revenue.
- Greater control over ad inventory: AdX allows publishers to set minimum CPMs (cost per thousand impressions) for their ad inventory. This means that publishers can ensure that they receive a minimum amount of revenue for each ad impression. AdX also allows publishers to set up private auctions and deal IDs, which gives them more control over who can bid on their inventory and at what price.
- Real-time bidding: AdX uses real-time bidding (RTB) technology, which means that ad impressions are sold in real time to the highest bidder. This can result in higher CPMs and higher revenue for publishers.
- Enhanced reporting and analytics: AdX provides detailed reporting and analytics that allow publishers to track their revenue, CPMs, and ad performance in real-time. This information can be used to optimize ad placements and improve revenue.
- Ad quality and brand safety: AdX has strict policies and quality controls in place to ensure that ads served through their platform are of high quality and are safe for brands. This can help protect publishers from serving low-quality or potentially harmful ads to their users.
In summary, AdX is considered by many to be better than AdSense because it provides higher payouts, access to premium advertisers and inventory, greater control over ad inventory, real-time bidding, enhanced reporting and analytics, and ad quality and brand safety. However, AdX requires publishers to meet certain eligibility requirements and have a high volume of traffic, so it may not be the best choice for all publishers.
