There are several best practices you can follow to obtain good ad viewability on your website:
- Optimize ad placement: Ad placement plays a significant role in ad viewability. You should place your ads in a position where they can be easily seen by your website visitors. Generally, placing ads above the fold (the portion of the website visible without scrolling) tends to increase viewability.
- Use responsive design: With responsive design, your website will adapt to different screen sizes, which means your ads will be visible on all devices, including mobile phones and tablets. This will increase the chances of your ads being viewed.
- Improve page load speed: Slow-loading pages can negatively impact ad viewability. Ensure your website loads quickly by optimizing images and reducing the size of your website code.
- Use ad formats that are more viewable: Certain ad formats, such as in-line ads, tend to have higher viewability rates than others. Consider using these formats in your ad placements.
- Focus on user experience: A positive user experience leads to higher engagement and increased ad viewability. Ensure that your website is easy to navigate, has clear call-to-actions, and is free of distracting elements.
- Monitor and optimize: Keep track of your ad viewability metrics and optimize your ad placements and formats accordingly. Use tools such as Google Analytics to track metrics like viewability, engagement, and click-through rates.
By implementing these best practices, you can increase the viewability of your ads and maximize the revenue potential of your website.
