Google’s New Rule: What Publishers Need to Know about IAB’s CMP Deadline
Starting January 15, 2024, it’s mandatory to implement the Interactive Advertising Bureau’s (IAB) Consent Management Platform (CMP).
Babelmedia's Blog
Starting January 15, 2024, it’s mandatory to implement the Interactive Advertising Bureau’s (IAB) Consent Management Platform (CMP).
A Publisher’s Guide to Understanding and Resolving AdX Refusals
Brief introduction to consent management platforms and adblock recovery options.