Invalid activity and policy violations are serious issues that can result in the suspension or termination of your Google Ad Exchange (ADX) account. Here are some best practices to avoid these issues:
- Follow Google’s ad policies: Make sure you read and understand Google’s ad policies and ensure that all of your ads comply with these policies. Some common policy violations include using misleading or deceptive ad content, promoting illegal products or services, and using unauthorized copyrighted material.
- Monitor your traffic sources: Keep an eye on your traffic sources to ensure that they are legitimate and not engaging in fraudulent activity. Monitor your traffic patterns for sudden spikes or drops, as this may be an indication of invalid traffic.
- Use ad verification tools: Ad verification tools can help you identify potential invalid traffic and policy violations. Google provides its own ad verification tool called Ads.txt, which helps ensure that your inventory is sold only through authorized channels.
- Use ad fraud prevention measures: Implement measures to prevent ad fraud, such as using viewability and ad fraud detection technologies. This can help prevent invalid traffic and ensure that your ad inventory is seen by real users.
- Maintain a healthy user experience: Make sure that your website provides a positive user experience and does not engage in any behavior that could be seen as manipulative or deceptive. This includes using pop-ups, misleading headlines, or other tactics that could mislead users or trick them into clicking on your ads.
By following these best practices, you can minimize the risk of invalid activity and policy violations in ADX and ensure that your ad inventory is seen by legitimate users, resulting in higher revenue and a healthier ad ecosystem.
